Retail and Dressing Room Psychology

Most people psychology magazine do not really think about the millions of dollars that goes into the layout and design of retail stores psychologie test. It is a method in which things are placed and which is designed to guide customers in the store. Have you ever psychologie test been to an IKEA ? Store often feels like a maze psychologie test that twist and turn in store in a predetermined way. There is also a direct correlation between the amount of time spent in store price items purchased psychology magazine.

Not only in big stores want psychologie test you to spend time in their establishments , clothing stores are also looking for your time and money . Retail companies to see these statistics as "color psycology conversion rate " that seek to increase by observing the customer and their buying habits and purchases . Some retailers are psychology magazine beginning to realize what the costume is closing the sale psychologie test. 

The rates of these customers visiting the dressing room and try on the conversion of sales of clothing is always higher than customers simply psychology magazine leave the store. Add to a conversation with a salesperson and a trip to the fitting room , and the result is a 50 % higher conversion rate compared to those customers who psychologie test have not.

What is also interesting to observe how men and women see testers . For men, the changing rooms are comfortable, should be easy to psychologie test find and accessible. Studies carried out psychology magazine by the professionals found that if the costumes are very difficult to locate, many men simply left their things and leave the store . The other important factor for men is like clothes that actually fit . In general psychology magazine, men tend to buy a much larger psychologie test percentage of women psychologie test who tried clothes color psycology.

For women psychologie test, dressing becomes a bit more complicated. Women are less likely to buy items that deal , and dress different needs than men. Some high-end stores have been experimenting with communal changing rooms that allow women trying on clothes together. Some of the rooms are only the size of two or three cells, while other retailers have a large room with no dividers and banks that are in the standard changing rooms .

Dressing rooms come in all shapes and sizes, with different lighting and mirrors, which can often lead to a negative result. Some retailers have been wrong angle lighting can cast shadows that look unnatural . Higher psychologie test end retailers have been fighting against this use of a variety of lighting systems to provide more natural light color psycology. Conveniently stores should use blacklist three -way mirrors so that their clients can be viewed in the most favorable light.