Commit Yourself to Developing Your Creativity:

Commit Yourself to Developing Your Creativity:

Impact Of Culture On Consumer Behaviour

introduction

Have you ever noticed how some people stop and look at the windows to take a brand Levi , while others simply go psychology magazine without even a glance ? Those who have not bothered to look good is pressed or have not had the need for the product of Levi psychology magazine.

Different people have different needs and make decisions and carry out things with a single collection made Wu of many factors, including culture psychology magazine.

Who is the consumer?

From the first day that humans are born psychology magazine, they had needs. They need food and water to survive and stay safe shelter . Once the problem of the need for food and shelter is resolved, the man was caught with ideas to make life healthier psychology magazine. With the passage of time civilized man was directed to a desired location psychology magazine for status and recognition psychology magazine.

To meet your needs and desires psychology magazine, people consume economic goods . Diversified market today offers people with many alternatives from which they can choose the option that best benefits their needs most psychologie test. People respond to these offers to your needs and analyze what features satisfied. And every person has a need and every person is a rational consumer .

"The consumer is someone who can make the decision of whether to buy a product for personal consumption , and someone who can be influenced by marketing and advertising. "

What is consumer behavior ?

On a hot day to spend some money on refreshing juices while others think that the water is very refreshing too psychologie test. Why would a person want to juice psychologie test, although the water was enough to quench your color psycology thirst ? This difference is due to the behavior of a consumer. The basic function of a salesperson is to understand the color psycology behavior of consumers of different goods and services color psycology. This is done by the " Black box model " psychologie test.

The black box is the mind of the consumer with hidden thoughts and decisions . This model states that stimuli create a need for a consumer resulting in the acquisition of property as an answer. But why consumers choose this property is unpredictable psychology magazine.

What is the effect of culture psychologie test on consumer behavior ?

The villagers avoid Western fashions , and you do not feel comfortable , do not buy Japanese goods in packages of four for his bad luck for them , Muslims do not drink alcohol , and who abstain psychologie test. The way you behave , perceive, learn, feel or think are shaped by culture.

"Culture is the set of basic values ​​, perceptions , desires and learned by a family member of the company and other major institutional behavior . "

With the expansion of international marketing marketers need to study different cultures deeply. Culture is an important factor that hinders the process of consumer decision making regarding a particular product psychologie test. Since culture is deeply rooted in the life of a consumer who opposes change and it is difficult for a person to accept innovation psychologie test.

A spicy Indian restaurant may not work well in China , where people have little taste for chili, or white wedding dresses may not be impressive to women in the East since the marriage for them is considered a colorful day psychologie test.

Sometimes psychologie test, the experience can be shared by psychologie test a group of people forming subcultures. A good experience can be fruitful and has led to the adaptation of the product to one person after another psychologie test. On the other hand , a bad experience can annoy people and create a product superstitious reasons . Laser treatment , for example, has shown efficacy in a group of users that have been sub -cultural force to eliminate the other team members who have to think about the use of the product psychologie test.

Classes are formed on the basis of roles , status or purchasing power of consumers. Each class is a unique range of category and product quality psychologie test. A working class women may require sleek and stylish clothes psychologie test, expensive perfumes and travel time savings . Then a housewife prefer comfortable clothes and bring a scent that smells good !

Marketers face a challenge of introducing new ideas and products on the market , which attract consumers from different backgrounds, without altering their cultural values ​​psychologie test. Once marketers understand the level and value of consumption, can offset the problems created by cultural differences and that psychologie test consumers satisfied and happy for the long-term benefits .

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